Marketing industrial

The marketing of industrial products presents some peculiarities in comparison with the Marketing of services and the one of consumer products. Industrial products are purchased by professionals who are governed by objective criteria when making a purchase decision. Therefore, marketing must be oriented to highlight the technical performance of the product in relation to its selling price. In this sense, they are highly appreciated by buyers of technical specification, of the same: speed, consumption, physical power, resistance of materials of resistance, etc. Many times, these are accompanied by statistics, graphs or diagrams that make it easier to understand.

Emphasis is also placed on the services attached to the product offered by the selling company:

Industrial product marketing is a communication marketing aimed at providing accurate information about the product. In this way, the most common activities carried out by marketing managers are the following:

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