Management of advice to clients

Customer Advise Management (CAM) is an evolution of the CRM systems focusing on the knowledge that the client has and in order to adapt the message of what is intended sell. Definition

Customer advisory management, CAM, is part of a customer-centric business strategy. A fundamental part of their idea is precisely to gather as much information as possible about the knowledge that customers have of the products, in order to be able to more effectively transfer the advantages of the offer. The company must work to know the context of the client and thus be able to formulate different arguments and to improve the quality in the communication.

When we talk about improving communication we mean to convey to clients a message that fits perfectly into their context.

Therefore, the name CAM refers to a business strategy based mainly on improving the communication of products to customers, but also to the computer systems that support this strategy. Nowadays

It is still an incipient trend due to the efforts of many companies to start advising their customers instead of dispatching.

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