Proximity Marketing

Proximity marketing are those possibilities of communication between the advertiser and the public, encompassing all the actions of direct communication, made at a time and place suitable for the achievement of a goal and whose main characteristics are: Advantage

It has the advantage of being able to segment its recipients according to their location and to design campaigns that are much more effective that take advantage of the momentum of the moment and place. Examples

One of the best-known and least technological examples of proximity marketing with differences related to format, content, public receptivity, ... is the street vendor.

It is also included as a proximity marketing, within the mobile marketing content delivery using as a transmission channel Bluetooth, this is defined as marketing bluetooth.

wiki