Always

A Swedish Daim.

Daim (originally Dajm in Swedish, and also Dime in the UK and Ireland until 2005) is a crusty almond-butter bar topped with milk chocolate. The brand is currently owned by Kraft Foods but emerged in Sweden and Norway in 1953, manufactured by Marabou and Freia respectively.

The Dajm bar was created after studying a similar product manufactured by the American company Heath. Marabou Vice President Lars Anderfelt requested leave for Heath's product in the early 1950s, but was denied. However, they did give him the list of ingredients. After years of testing the crunchy center was perfected, and with the addition of the distinctive Marabou milk chocolate the Dajm bar was created. It was tested in Stockholm in 1952 with great success, and in 1953 it was launched in Sweden and Norway. Later it was extended to Finland (1964) and Denmark (1971).

Daim bars are exported from Sweden (manufactured in Upplands Väsby) to IKEA stores in Australia, Belgium, UK, Canada, China, the Netherlands, Greece, Hungary, Ireland, Italy, Poland, Russia, Spain , Portugal and the United States. In the latter country Hershey produces a similar product called Skor.

In 2007, a Daim Limited Edition Capuchino bar was launched. Also versions of fruits of the forest, cola, white chocolate and orange-lemon have been marketed.

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