Lux (soap)
Lux Cloth Soap Advertising, 1916
Lux soap was first introduced in India in 1909 as a flaky soap of sunlight soap.
Later in the US it was started in 1916 and was specifically marketed as a laundry soap targeted at 'delicate garments'. Liver Brothers encouraged women to wash their satin and silk fabrics at home without fear of yellowing due to harsh water that was used frequently in soaps at that time.
A layer of soap, the manufacturers got some exemption from ready-to-eat water because it was not necessary to make traditional cake-shaped papas like other soaps. The result was advertised as a soft soap soluble soap and suitable soap to wash the house at home. Lux is currently a product of Unilevera. The name "Lux" was chosen from the Latin synonyms of "light" because it also denoted "luxury". [3]
Lux cosmetics soap was introduced in the United States as a bathroom soap in 1925 and in the UK in 1928 as a brand expansion of pieces of soap soup.
Accordingly, Lux has been marketed in many forms including soap handwash, shower gel and bath cream soap.
Lux soap was introduced in India in 1909. In 1909, Leila Chitnis was introduced as a brand ambassador in the first advertisement. It was branded as "the beauty of film stars in India as soap."
Lux is sold in more than 100 countries by June 2009. Lux once soap.
Advertising by celebrities Promotional picture of Lux Soap and Ginger Rogers for Argentine Magazine Hollywood
Since the 1930s, many famous Hollywood actresses have marketed it as aesthetically soap for women. Merlin Monroe was featured in advertisements with Dorothy Lamour, John Crawford, Lorett Liz, Judy Garland, Cheryl Ladd, Jennifer Lopez, Elizabeth Taylor, Demi Moore, Sarah Jessica Parker, Catherine Zeta-Jones, Rachel Wise, Anne Hathaway, and others. .
The first male star to appear in Lux Advertising was Hollywood actor Paul Newman. Bollywood
This brand is still heavily advertised in India by [4] stars. [http://www.cinechance.com/a/lux-celebrates-75-years-of-stardom.html] Madhubala , Mala Sinha, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukherjee, Ameesha Patel, Kareena Kapoor and Tabu have all been the Ambassador brands in the past. Aishwarya Rai, Priyanka Chopra and Katrina Kaif are currently the brand ambassadors of Lux. While actress Shriya Saran has been taken as a brand ambassador for tollywood and collywood. In India, Shahrukh Khan was the first man to appear in Lux Advertising and now Abhishek Bachchan has joined the test. Now Ghajini's actress Asin Thottumkal has also become the brand ambassador of Lux. Pakistan
Lux was widely advertised in Pakistan since the brand was introduced. Pakistani models, including Rima Khan, Meera, Ameena Haq, Babara Sharif and many other prominent models and actresses have been "lux model" from time to time. Lux soap is the flagship brand of Pakistan, representing Pakistan's modern fashion class. Talking about the TV show Lux Style's world, now every year the country's leading models and actors participate in the annual Lux Style Awards. Ali Zafar famous Pakistani singer became Lux's first male model. Other Countries Lux soap is very popular in Nepal and the brand has appointed Nepalese model and actress, Waterfall Bajracharya to be a Lux Girl in the summer of 2003. After that, he appeared on TV in many advertisements. Nigerian actress Zhenviv Nange appeared in 2004 as the face of Lux soap. Two decades ago, Patty Boyle Boyle was Lux's face for Nigeria. Throughout 1950 and 1960, fictional Italian actresses were tagged in Norway in Lux. Lux soap is also the lead in its class in Pakistan, the brand is synonymous with glamor. Although it was initially marketed as the beauty soap of film stars, in recent times, it is focusing on bringing out the star out of the common people. The current brand ambassador is Eman Ali. From Indonesia, Tamara Blazanci, Dian Sastrovardo, Luna Maya and Mariana Renata. Some Filipino women like Sharon Cuneta, Pops Fernando, Chris Aquino and Rijin Velcavaz have also promoted it. Radio show sponsorship
During the 1930s and 1940s, Lux Soap was famous for sponsoring many popular radio streams, including Cecil B. Lux Radio Theater, presented by DeMille, presented the adaptation of successful films and an early soap opera Life and Love of Dr. Susan.
During the production of the show, this radio sponsorship became very well known in the United States, although the soap has disappeared from the mainstream of the American market and is not as well known as the first one. Many Hollywood stars were attracted to Lux Radio theater not only due to its high quality, but actors and actresses received monetary payments instead of free samples of the product. From 1950 to 1959, Lux sponsored Lux Video Theater and Lux Playhouse on Television.
साँचा:Unilever
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