Clio Awards

The Clio Awards is considered one of the most famous awards for international advertising. Several awards are given, including: television, radio, media innovation, design, internet or student work.

Receives this name from the Greek muse Clío. Clio in the history car.

It was created in 1959 by Wallace A. Ross, to recognize creative excellence in the field of advertising. As of 1965, the event spread internationally. The 1991 ceremony was rife with scandal. Nothing more appeared the presenter, two spontaneous tried to avoid the continuation of the show - a task that became more difficult because the list of winners was missing. After this event, a group of investors with Ruth Ratny at the head, reorganized the program of the prizes and finally was sold to a Dutch company 'VNU' (now called 'Nielsen').

Clio has one of the longest programs in prizes of this type. In 2007 it received about 19,000 participants from all over the world, and the jury was composed of 110 judges from 62 nationalities.

Jurors are instructed in the great ideas of performance values. The ruling of the jury allows to have more of a gold, silver or bronze award or, sometimes, no winner. If the jury determines that the winner of the gold statuette is "the best of the best", Gran Clio can be awarded. Only 1% of the participants get these awards, which are delivered in two separate events during the Clio Festival in South Beach, Florida, in May.

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