The Silver Bullets or Silver Bullet Brand are those energizing sub-brands whose success has repercussions on the reputation of its parent brand, allowing to renew the public's perception of it, we can observe a clear example of silver bullets in the brand Apple and the Ipod as a byproduct.
It is essential to recognize these products or services as agents of positive change, to take advantage of their strategic impact in time. Silver bullet brands can achieve such influence, which become the best means to convey an updated corporate essence.
This was the case of the same Apple, which dedicated advertising campaigns exclusively to the Ipod thanks to the impact on the masses, another example of silver bullets, is the P & G brand with all its by-products that separately carry advertising campaigns and is reflected directly in the main brand. characteristics
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